Serendipity Bridal ~ Reinvented

July 1st, 2017

Our labor of love is almost upon us and we are just about bursting with excitement and anticipation (you think Christmas Eve as a kid was bad ~ that was nothing) !

This has been a plan 3 years in the making with a series of strategically executed pieces to perfectly culminate in the relaunch of Austin’s most trusted bridal attire source ~ Serendipity Bridal.

For almost 30 years now Serendipity has been providing an unparalleled experience for the Austin bride and is proud to boast ~ WE are Austin’s original independent bridal salon. We have had the pleasure of sending thousands of brides down the aisle in their prefect style.

We realized though with the popularity of wedding planning, especially by reality TV shows, the market was getting diluted with shops popping up left and right. Don’t get us wrong selling wedding dresses is super fun but it is also extremely demanding work that requires a highly experienced team to navigate the ins and outs of an ever evolving industry. That being said, we had to decide who we are going to be as Serendipity Bridal, what experience are we going to provide to our brides to set us apart and what brand voice do we want to have in this noisy market ~ and now here we are weeks from our relaunch!

Hopefully you have noticed some of the moving parts as we have been gearing up. Our first piece in this intricate puzzle was our website revamp back in 2015. We then took some serious time to throughly review our current designers and scour the globe for the best indie brands. This culminated in the most epic power market in October of 2016, where we met with 23 designers in 4 days (yes you read that correctly) to perfectly curate our 2017 collection.

Our latest collection focuses on who these brands are as a whole, it’s not just about how a gown looks coming down a runway or which gown is the most popular on Instagram, but rather who is the creative vision behind each brand and what do they stand for? While trying to carve out our niche, we decided this was the direction we as a team here are most passionate about and we will be the best stylists if we believe in our product and designers. The majority of our lines are independent artisans. We feel passionate about supporting lines with integrity, gowns that are ethically and sustainably produced and feature true craftsmanship. (Keep an eye out as we will be doing designer showcases on our blog soon!)

Then this past April we debuted our rebrand. Working with an amazing freelance designer from NY, we were able to create a look and color scheme we felt was reflective of who we are today ~  still classic, understated femininity but with a modern, whimsical flare.

Most notably thought, we have spent the last year and half scoping out, and specing out, dozens of spaces. Tirelessly working and reworking plans until we found the perfect fit ~ and boy is it ever the perfect fit! We needed a space that spoke to our vision while presenting each bride with exactly what she needs to enjoy selecting her wedding gown comfortably and confidently. Our salon features 3 spacious dressing suites with guest seating area. The suites are placed throughout the showroom to offer a more personalized and private experience for each party. The dressing suites each have their own oversized mirror with full length vanity lights to effortless showcase the beauty of each bride and gown. There is also a generous communal viewing area with natural lighting and an extensive amount of accessories to perfectly finish any look right at your fingertips. Light colored walls and natural metal decor creates a clean palette for showcasing the gowns without distracting background noise. This way each bride can focus on herself, the gown and visualize her unique wedding day setting.

Our favorite part about the new salon is the creative use of existing space. We were able to incorporate some pre-existing features to create a truly one-of-a-kind bridal salon experience. There is great natural light and the perfect balance of industrial material and refined finishings. With the help of an uber talented architect/designer we were able to actualize our vision. Each decision from paint colors and lighting (including the most amazing chandelier we are currently obsessing over), to every item of our decor (right down to the stapler) was strategically thought out. We feel that we have created a truly unique ~ and as close to perfect ~ gown shopping experience and we are eager to present the newly reinvented Serendipity Bridal to you!



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